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Not So Sluggish!

I recently was contracted to work on a logo for the up and coming Sluggish Media.  The company had an idea of the logo and sent me several rough drafts with basic type that they said needed to be circular since it was to be used on their blog and website on the top left hand corner.

I decided to draw out the logo in my sketchbook and play with the slug becoming the branded "S" of Sluggish Media.

After deciding the direction the logo was to head in I brought the rough into Illustrator.  I worked on giving the circular logo a button sort of look as if it were to be pinned on individuals at a meeting.  I wanted the logo to pop from the screen and added several circular gradients to achieve the effect. 

I can't even begin to describe how excited I am for Adobe CS6.

Currently listening to The Rapture, The Black Keys and Refused.

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Reader Comments (1)

Awesome detail here. Yes, you did give it a nice button look and I love the "waves" coming out of the antennae.

April 23, 2012 | Unregistered CommenterAnonymous

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